What is e-reputation ?
The word « e-reputation » is a generic term taking the Web 2.0’s universe and any person’s reputation. Factually, it represents the digital identity that we have on the Internet. As soon as a person is present on the Web, he gives birth to his own online reputation.
When we perform a search on a search engine with the first and last name of a person or with a company’s name, the obtained results reveal to us, in record time, the image, true or false, of the latter. Whether it goes trough customer reviews, articles, comments, photographs etc., any content, especially if they appear in the first results pages, establish the e-reputation of a name.
Like off-line reputation, e-reputation can be good/positive or bad/negative. Web being an ocean of a disconcerting virality information, it’s very fast to change at all its online image.
« It takes 20 years old to build a reputation and five minutes to destroy it. » Warren Buffet
An online reputation to manage, monitor and optimize
Managing, monitoring and optimizing your e-reputation has become very important. Indeed, web occupies an increasingly important place in our everyday lives, whether in private or professional settings. For example, recruitment and employability are closely linked to this online image.
From this virality of information, which can degrade or, a contrario, improve the digital identity of a brand or a person, are born some concepts and expressions : to make a buzz, to make a bad buzz or the Streisand effect.
Inevitably, e-reputation has good and bad. Some problems are related. They can be laborious to manage because of this virality and the anonymous nature of some content or site editors.